Illustration for a new flavor of mike's HARDER Lemonade
Crushing lemons is the first step to making mike's HARDER Jamaican lemonade!
Project Brief
What’s mike’s HARDER?
Harder must be the hardest thing you can imagine, +1. A tyrannosaurus? Hard. A tyrannosaurus with a jet-pack? HARDER. And at 8% ABV, think of HARDER as mike’s amped-up, bold, kick-butt, slightly irreverent little brother.
Who are we talking to?
GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
Crushing lemons is the first step to making mike's HARDER Jamaican lemonade!
Project Brief
What’s mike’s HARDER?
Harder must be the hardest thing you can imagine, +1. A tyrannosaurus? Hard. A tyrannosaurus with a jet-pack? HARDER. And at 8% ABV, think of HARDER as mike’s amped-up, bold, kick-butt, slightly irreverent little brother.
Who are we talking to?
GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
