Illustration for a new flavor of mike's HARDER Lemonade
SOULFUL SINGER. A tribute to Jamaica. Blending a singer bringing us rich, soulful, and meaningful Jamaican music with the Mike's Harder brand and flavor.
Project Brief
What’s mike’s HARDER?
Harder must be the hardest thing you can imagine, +1. A tyrannosaurus? Hard. A tyrannosaurus with a jet-pack? HARDER. And at 8% ABV, think of HARDER as mike’s amped-up, bold, kick-butt, slightly irreverent little brother.
Who are we talking to?
GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
SOULFUL SINGER. A tribute to Jamaica. Blending a singer bringing us rich, soulful, and meaningful Jamaican music with the Mike's Harder brand and flavor.
Project Brief
What’s mike’s HARDER?
Harder must be the hardest thing you can imagine, +1. A tyrannosaurus? Hard. A tyrannosaurus with a jet-pack? HARDER. And at 8% ABV, think of HARDER as mike’s amped-up, bold, kick-butt, slightly irreverent little brother.
Who are we talking to?
GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
