Illustration for a new flavor of Mike's Harder Lemonade
ROCK ON! Fusion of the rockin' brand of Mike's Harder and the rockin' influence of Jamaican music!
Project Brief
What’s mike’s HARDER?
Harder must be the hardest thing you can imagine, +1. A tyrannosaurus? Hard. A tyrannosaurus with a jet-pack? HARDER. And at 8% ABV, think of HARDER as mike’s amped-up, bold, kick-butt, slightly irreverent little brother.
Who are we talking to?
Who are we talking to?
GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
